How can I monetize insurance leads?
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  1. #1
    Recruit googlealchemist is an unknown quantity at this point
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    How can I monetize insurance leads?



    I setup a lead gen site for a family member a while back thinking to help give him a financial boost with maybe a few dozen health and life insurance local leads each month.

    The city specific long tails are ranked at the top which is great.

    But now I'm creaping up the first page for 'state health insurance' (state being the actual state he lives in) which gets 3600 exact match searches each month....currently at #5 this morning.

    The 'problem' is, said family member is a solo insurance agent, a one man show and there is simply no way he can handle that much traffic, when the site hits the top for that term it'll be waaaaaaaaaaaaaay too much and it will just cause a flood of unanswered emails and voicemails.

    Soooo....now I'm looking for ways to monetize that. I figure I'll leave his contact info up until he is to the point of overwhelm, then swap it out with ??????? until he can catch up.

    I thought for a split second to use adsense, but only for that split second! The site itself is nice but I don't want adsense ppl looking too closely at the backlink profile and giving me grief once it starts making a lot of money.

    So how to monetize insurance based traffic? Is there some sort of relevant, reputable CPA offer I can put up on the site? Or some other sort of advertising? Looking for any and all ideas.

    Thanks

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  3. #2
    Drill Master vegascompudoc is on a distinguished road
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    Thats an easy one.. if the site gets more leads than he can handle..sell the leads to competition. It wont hurt his business if he sells to the competition as the business already has more than they can handle. Trust me businesses are hurting BAD right now and WILL buy leads if the price is right. The other thing to remember is 3600 searches a month , is NOT 3600 calls.. the business will only see a tiny percentage of that. Remember there are 10 competitors on that page, plus google pay per click he has to compete against. I have 6 websites.. all on page one of google with pay per click campaigns for different keywords, and I get about 20 calls a day for a 17 year old business with 2 brick and mortor stores and $100,000 a year in NON internet advertising. So good to be optimisic , but I say wait and see, and he might get about 1% of the 3600 searches in actual leads.

    Last edited by vegascompudoc; 01-12-2011 at 17:40.

  4. #3
    Shaman adhoc has a spectacular aura about adhoc has a spectacular aura about
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    Why sell the leads? That is a perfect opportunity to take the next step...
    Is it not profitable enough to Upscale with the traffic... Isn't that what business is about?

    I had this sort of conversation with a buddy, his Dad has a garage door business that makes decent money but my buddy has no interest in taking over or working for him (but bitches about his current office job)... mainly because he doesn't want to do the physical leg work Vs sitting in an office. His Dad isn't real interested in expanding, but open to the idea, as he is content with the money the business is making.

    What I told my buddy was, since his Dads an Authorized dealer- setup a website and sell parts for starters... Show him the extra traffic, new service leads, and cash you can bring in. If you can, You handle all the shipping/website shit (simple as ordering parts already takes place) and work a deal out with your Dad so you get a good cut of the "extra business".

    If your confident about getting the leads... help out with the "extra business" until he can, or you can, hire other help to do your work... then sit back and manage.. or hire someone to do that too and just collect checks and continue your entrepreneuring path.

    If he isn't willing to expand, why try helping? (When my Brother acts like that I refuse to help anymore.)
    Does he like selling insurance that much that he wouldn't rather hire a few people and sit back?


  5. #4
    Ancient One more coffee is just really nice more coffee is just really nice more coffee is just really nice more coffee is just really nice
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    I would just forward my traffic to somewhere that would use it , and get alittle slice of the pie everytime

    If your family member cant handle the work , worth sending your traffic somewhere useful for a few weeks until he can catch up . Im sure there are alot of insurance affliates out there.


  6. #5
    Drill Master vegascompudoc is on a distinguished road
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    Another thing to remember is a website that generates a lot of traffic is worth big $$$ , and insurance companies have big money too. You could always sell the website, and he could just work with his current clients. Selling insurance is residual. He can probably easily live of the residual income he already has. I get that not everyone out there wants their business as big as possible. Some people want to make a bit to live, and thats it. Maybe they want more time to do other things (ie spend with family, travel). Nothing wrong with that. With big business comes big responsibility, and big time drainer. The phrase' Mo money, mo problems" is very true, and he proabably already knows that.



 

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